The Global Experience Language is our single source of truth communicating how we design for the digital channel. It provides tools and guidelines to create and deliver consistent, coherent customer experiences across our entire digital landscape faster, and with less effort.
What is GEL?
GEL is our Global Experience Language, the foundation for all digital design at Westpac and so much more.
Value of a design system
Design systems are helping to shape our digital world so we can deliver quality experiences faster.
Patterns
A library of tried and tested patterns to help you quickly create more consistent digital experiences.
Journey Management
Use storytelling to empathise with customers, articulate their pain points an define meaningful solutions.
DataViz for everyone
The data visualisation system, how it works and how you can use it to create accessible, multi-brand charts.
Accessible By Design
The Westpac Group is committed to creating products that are perceivable, operable, understandable, and robust for all users. Inclusive design is part of our dna.
Typography
Use the multi-brand typography system to echo the personality and voice of our brands.
Think responsive
Future proof your design to ensure that our customers banking needs are always catered for, any time, any place.
Multi-brand made easy
Create individually branded customer experiences while re-using our technical knowledge, digital assets and business processes.
Iconography
Use our global visual language to communicate and engage with customers.
Colour
Speed up your workflow, ensure you're on brand and stay accessible with our multi-brand colour system.
The Grid
Design flexible, robust layouts for any device, screen size and operating system.
Using fonts online
Using fonts today is fairly straight forward, however there are some requirements that should be considered before jumping in. This article talks about where to get them, how to use them and everything in-between.
Design with GEL
Learn how to design digital applications within a large organisation.
