The Global Experience Language (GEL) is our single source of truth, providing everything you need to deliver our brand promises and create consistent, coherent customer experiences across our entire digital landscape faster, and with less effort.
create delightful experiences
with consistency, quality and efficiency
whatever your role
you’ll work smarter, not harder
Create the project’s customer centric foundation to ensure that it delivers on its specific brand and business promises. More about your role as CX lead
Guide and support the CX project team in delivering high quality customer experiences balancing customer, business and technology requirements, within the agreed project scope and plan. More about your role as Producer
The advocate for the customer, ensuring they’re always represented and that your design solutions balance customer needs and desires with business viability and technical feasibility. More about your role as UX designer
Shape the final appearance of the interface and inform the developers on how exactly the product will look and feel. More about your role as Visual designer
whatever your need
to design for an outcome
subscribe to our email
Subscribe now to be kept up-to-date on all things GEL. You’ll be informed every time we have a major release, including any technical or design changes. Even if all we do is change an icon... you’ll be the first to know!
GEL updates archive