Copyright © 2023 by Westpac Banking Corporation. All rights reserved.

Value of a design system

Marita Purins

The value of a design system is well documented and has roots in manufacturing and construction dating back centuries. In our digital world, and for Westpac Group specifically, the value is attributed across four core drivers.

The GEL Design System enables our teams to achieve the following benefits, supporting our business to create delightful experiences for our customers.

Brand consistency

Deliver connected digital journeys and more consistent brand experiences across all customer channels, driving brand consideration & trust. GEL promotes a digital first approach to brand design.

Read about how to deliver on brand

Accessibility compliance

Optimise experiences for all customers by meeting our Westpac Group commitment to accessibility standards. Accessibility is embedded into every detail of the GEL’s digital brand design, interface design and coded component.

Read about our accessibility commitment

Scalability and speed

Scale a single solution for all devices and for multiple brands and deliver digital products and services to our customers more rapidly through our multi-brand, responsive solution framework. GEL accelerates speed to market.

Read about multi-brand design

Read about responsive design