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Copyright © 2024 by Westpac Banking Corporation. All rights reserved.

Pictograms are commonly used in Westpac interfaces. They are implemented as scalable vector graphics (SVGs), this ensures the highest quality rendering on all devices. Use them to assist with visual communication.

Informative pictograms

Informative pictograms take iconography to the next level due to the greater degree of detail. They are visual aids to accompany a piece of text to help communicate an idea, feature, or function and should not be used on their own. Access the master set of pictogram files hereCopyright © 2023 by Westpac Banking Corporation. All rights reserved. (this is a secure link).

Please note: These pictograms are Brand approved, for correct usage or to request additions please refer to these pictogram process documentsCopyright © 2023 by Westpac Banking Corporation. All rights reserved. (this is a secure link).

Found 95 pictograms

Copyright © 2024 by Westpac Banking Corporation. All rights reserved.ATMPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.AccessibilityPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.AccountsPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.AeroplanePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ArrowDownPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ArrowLeftPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ArrowRightPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ArrowUpPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ArrowsPassingPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.AustraliaPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BankCardLockedPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BankCardPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.BankPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BirthCertificatePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.BuildingPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.BuoyPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.BusPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BusinessPersonPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.CalculatorPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.CalendarPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.CarPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.CashPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.CelebrationPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.ChatPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.ClockPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.CoffeePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.CoinsPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.CompassPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.CustomerProfilePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.DesktopComputerPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.DocumentAndPenPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.DollarSignPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.DriversLicencePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.EducationPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.EftposPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.EnvelopeEmailPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.EnvelopePrintedPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FaceHappyPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FaceUnhappyPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FaceUnsurePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FingerMotionPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FingerprintPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.FootballPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ForkKnifePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.GenericDocumentPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.GiftPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.GlobeAustraliaPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.GlobePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.GraphDecreasingPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.GraphIncreasingPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.GymPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.HeadsetPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.HeartPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.HousePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.LightBulbPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.LoopPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.MedicareCardPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.MobileDevicePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.MoneyInPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.MoneyOutPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.MovieTicketsPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.NestEggPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.NoodlesPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.Number1Pictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.Number2Pictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.Number3Pictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.Number4Pictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.Number5Pictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PadlockLockedPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PadlockUnlockedPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PassportPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PercentSignPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PersonPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.PiggyBankPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.PizzaPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.PlantPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.SearchPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.SecurePictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ShopPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.ShoppingPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.SparklePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.StarPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.StopwatchPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.TargetPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.TaxDocumentPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.TelephoneCallPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.ThumbsUpPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.TickPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved. ToolsPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.TractorPictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.TruckPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.UmbrellaPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.UnsecurePictogram
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WalletPictogram
Copyright © 2021 by Westpac Banking Corporation. All rights reserved.WearablesPictogram

User experience

Pictograms are wonderful devices that can help sighted users understand a product or piece of communication faster while added a degree of brand recognition and recall.

All pictograms have a defined, associated metaphor to ensure they consistently embody and communicate the right meaning to customers across all digital touch-points. Therefore it’s important to understand which pictogram to use when and where by referencing the Pictogram metaphor list, you can find this with the other pictogram process documentsCopyright © 2023 by Westpac Banking Corporation. All rights reserved. (this is a secure link).

When using Informative pictograms, consider whether or not an icon would better serve the purpose, particularly for task based functions.

As Decorative pictograms are so vibrant, their use needs to be carefully considered as they could overwhelm the page, screen, or experience. Typically, they can draw attention to a product, enhance brand presence on the screen, celebrate a milestone or moment, and do not require accompanying text.

Visual design

The pictogram sets were created in accordance with the latest brand guidelines. The visual language needs to be as clear and concise as the metaphor otherwise the intent is lost.

Care has been taken to design these with a small degree of depth, while establishing a visual language which can be replicated.

For production, they have all been created in a centred, square format to suit as many use cases as possible (text left, right, and below). For details on how to design and deliver a pictogram ready for production, contact the GEL team.

Dos and don’ts

  • Do follow the GEL guidelines for creation
  • Do use brand colours and create for multi-brand (ex Illustrative)
  • Don’t abuse their use
  • Don’t create new styles

Where is this available?

The GEL design System will always have the latest component versions and additions, however new components and changes to existing components may roll out to other platforms at different times.

PlatformStatus
GEL Design System
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available
Mesh UI
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available
Legacy WDP
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available

ArticlesCopyright © 2023 by Westpac Banking Corporation. All rights reserved.

Colour system

Why we've done it, how it works and why you should use it. Read about the colour system.

Multi-brand

Strategic approach to digital brand management and delivery. Find out how to think multi-brand.