Headings

Headings always use sentence-case (not title-case), excluding H1 page headings which are all-caps.

Note: No full stops on the end of any headings - see Headings and subheadings.

Sentence-case

Always use sentence-case for:

Navigation menus (unless linking a branded product).

CTA buttons and hyperlinks (no full stops but fine to use question marks)

Validation or error messages

Form fields

Numerical amounts

Bullet points - see Bullet points & numbered lists for more.

Capitalisation

Always use capitalisation for:

Branded names (but not generic names of products or services)

Page meta titles (for SEO)

Guides

Holidays - see People & Diversity for more.

Days and months

Geographical names

Languages

Government departments

Job titles (official titles only)

Awards

Lower-case

Always use lower-case for:

Seasons

Online terms

Capitalisation rules do not apply when a formal name is written in lower or upper case.

States and territories

States and territories have each word capitalised.

Countries

Take note of the way we refer to certain countries.

• China – use China, not PRC
• United Kingdom - use UK or United Kingdom, not England or Great Britain
• United States - use US or United States, not USA, America or United States of America.

Note: For H1 headings, US reads as ‘us’, so use U.S.