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Copyright © 2024 by Westpac Banking Corporation. All rights reserved.

These logos and are commonly used in Westpac interfaces. They are implemented as scalable vector graphics (SVGs) which ensures the highest quality rendering on all devices. It also allows styling with code and complies with WGAG AA accessibility requirements.

Logos

Found 25 logos

Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BOMLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BOMMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BOMMultibrandSmallLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved. BOMShieldLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BSALogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BSAMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BSAMultibrandSmallLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.BSAStackedLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RAMSLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RAMSMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RAMSMultibrandSmallLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RedAvatarCircleLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RedAvatarCircleReversedLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.RedAvatarLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.STGDragonLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.STGLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.STGMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.STGMultibrandSmallLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBCLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBCMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBCMultibrandSmallLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBGInternalLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBGLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBGMultibrandLargeLogo
Copyright © 2024 by Westpac Banking Corporation. All rights reserved.WBGMultibrandSmallLogo

User experience

Logos are one part of a greater brand identity. Their usage has guidelines which are designed to protect the integrity of the mark and ultimately trust in the brand.

It is therefore important to consider where, when, and how often a brand logo is used. It can help build trust with a consumer when using an application or webpage, and specifically in digital depending on the location (usually at the top left) and can be a recognised affordance for the application’s home.

Visual design

Each logo in the library has been carefully crafted (where possible aligning with the pixel grid), optimised and converted to SVG format, which:

  • Ensures that the graphic can be resized to any dimension with no loss of quality
  • Ensures the highest quality rendering on all devices
  • Allows the logos to be styled using code
  • Complies with AA accessibility requirements

Multi-brand usage

The multi-brand logos have been designed and crafted to ensure that applications can switch brands with no additional work required to scale or position the logo. The entire process has been automated, this not only saves time but also removes any margin for error thus increasing the consistency and quality of our products, and also ensures correct usage (scale, position etc) at all breakpoints.

Dos and don’ts

  • Do use the logos (in accordance with the brand guidelines) in bespoke landing screens etc.
  • Avoid changing the logos (colour, shape etc).
  • Avoid scaling or repositioning logos in the pre-defined header and footer components.
  • Avoid using png or jpeg versions of these logos as quality may be compromised when displayed on high resolution displays etc.

Where is this available?

The GEL design System will always have the latest component versions and additions, however new components and changes to existing components may roll out to other platforms at different times.

PlatformStatus
GEL Design System
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available
Mesh UI
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available
Legacy WDP
Copyright © 2023 by Westpac Banking Corporation. All rights reserved.Available

ArticlesCopyright © 2023 by Westpac Banking Corporation. All rights reserved.

Multibrand

Learn about the strategic approach to digital brand management & delivery. Read about Multi-brand.