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A guide to using hyperlinks and email addresses.

Customers with accessibility requirements may use a screen reader which means that they listen to a link text. To assist these customers:

  • link copy should be contextual
  • avoid duplicating link text within the same page
  • avoid using full URLs.

Don’t use ‘click here’ and avoid generic CTAs like ‘Find out more’ and ‘Learn more’ as they don’t meet our Accessibility & Inclusion requirements. Instead, try describing what the link would do.

Email addresses are lower-case without a full stop.

Westpac URLs don’t include ‘https://’ or ‘www.’ but external websites must include ‘www.’, e.g.