Empty states are moments in a person’s experience with a product where there’s nothing to display.
When creating messages for empty states:
- avoid generic messages
- guide the customer on how they could move forward, for example, by inserting a call to action or placeholder text
![Image showing empty states for searching for something.](https://res.cloudinary.com/westpac-gel/image/upload/v1669959576/Empty_states_wrnvmh.png)