Empty states are moments in a person’s experience with a product where there’s nothing to display.
When creating messages for empty states:
- avoid generic messages
- guide the customer on how they could move forward, for example, by inserting a call to action or placeholder text
![Image showing empty states for searching for something.](https://www.westpac.com.au/content/dam/public/gel/images/content-empty-states.png)