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Bullet points and numbered lists are used to make it easier to understand a series of items.

Use bullet points for listing, e.g., features and benefits.

Don’t punctuate single words or short phrases.

Two or more sentences in any position should be fully punctuated but avoid writing in this way as it loses the impact of using bullet points.

Use numbered lists for sequential steps, e.g., instructions. Also see Calls to action (CTAs).