Price change page

Digital Experience

Use this pattern when a rate or fee has changed, and you need to tell a customer about the change and what it means for them.

What’s happening here?

Page variations

There is one page pattern for pricing changes

Detailed

All pricing changes need detailed information, such as:

Snapshot of what is changing.
Summary of pricing and rate changes.
What the pricing change means for the customer.
Next steps a customer needs to take.
Footer Call to Actions (CTA's)
Terms and conditions.

Price change page detailed guidelines

Page sections

The Pricing change page pattern is split into sections. The sections are prioritised to align with the purpose of the page, to provide detailed information to help our customers understand the pricing change.

There are mandatory sections that must be included to support our customers on their journey. There are also some optional sections to help our customers navigate the pricing change.

Mandatory sections – these drive the primary action you would like a customer to take. In order of importance these are:

Orientation – provides a clear headline to introduce the product that entices customers to continue reading. This uses a header block banner and may include the most important point on the changes, and some CTAs.
Details – highlights the pricing and rate changes, provides a table of rates and fees and outlines what the pricing change means for the customer
Action – presents a clear next action for the customer and gives a step-by-step guide what they need to do next

Optional – these help a customer understand more about the change.

For pricing changes these may include: