Your role ~ Shape the final appearance of the interface and inform the developers on how exactly the product will look and feel.
use the tools
get up and running quickly and efficiently
Sketch UI Kit
Download these design assets to help you create high quality, consistent digital experiences.
Read about the typography system. Why we’ve done it, how it works and why you should use it.
Read about our UI icon library. How to use icons, when to use icons and… when not to use icons.
Download the techniques to engage with our customers and learn as much as you can.
Collaborate for quality
Find out how to plan and establish a collaborative approach to your project.
Lean startup tools
Use them to focus on problems, solutions, key metrics and competitive advantages.
Read about how some of your most important requirements are the things you can’t see.
GUI Dev starter pack
View our front end development environment that aligns with the elements in the GUI.
Create a styleguide to reduce errors, time to refactore and the need to rebuild.
Download these insights to inform your work about your customer’s behaviours, attitudes and needs.
GEL is a systematic design approach with a multi-brand responsive framework, it’s the Group’s ‘single source of truth’. It underpins our Customer Centric Design Methodology and helps to comprehensively deliver the Westpac, St George, Bank SA and Bank of Melbourne brands consistently with quality across every digital user interface. Most importantly, its tools are accessible and digestible, helping you and your teams deliver consistent, high quality outcomes, and with much less effort.
reduce effort for a better outcome
Our design systems play an important role in achieving quality, consistency and efficiency across all our brands user interfaces.
We’re constantly building and refining these systems to cater for the ever changing digital brand landscape.
These systems also allow us to quickly implement new front end technologies into our projects.
Being able to react efficiently and effectively to change means our digital products and services will always utilise bleeding edge technology. This will enable us to continually design and build high quality products and services for our customers.
It’s important to understand these systems. They’ll help you design and build coherent, consistent user journeys while maintaining strong brand alignment.
As well as being a tool to inform developers, the GUIs work as a coded visual style guide for our designers. They are the single source of truth for the digital brand as well as a representation of the common elements used in digital interfaces. View the GUIs
In today’s digital world responsive design is simply best practice. We’ve created a responsive grid – along with a library of templates to help you design for multiple screen sizes. The responsive grid is a powerful system. It’s difficult to master but crucial if your design has to be responsive. More about the grid
sketch UI kit
A set of graphic assets for designing responsive, multi-brand applications that align with our front-end development framework. Each element in the UI Kit corresponds exactly to the coded element found in the GUIs. More about the Sketch UI Kit
There’s no disputing the power of typography. It has a huge influence on brand perception and recognition. Good typography not only differentiates a brand but also communicates the brands style, personality and tone of voice. More about typography
Our global visual language is shared across all the brands. We have a library of carefully crafted user interface icons for use in your designs, along with a detailed explanation of when and how to use them and more importantly when not to use them. More about iconography
When you’re designing a multi-brand project it’s important to understand how the colour system works. This will save you a lot of time further down the track especially if you’re working on a large scale project. More about colour
We’re a truly multi-brand organisation. Our systems allow us to create unique customer experiences for each of our brands while sharing our technical knowledge and digital assets. For more specific reference to the brand identity; tone of voice, imagery etc use the brand style guides. More about Multi-brand