Your role ~ Shape the final appearance of the interface and inform the developers on how exactly the product will look and feel.

use the tools

get up and running quickly and efficiently

GEL is a systematic design approach with a multi-brand responsive framework, it’s the Group’s ‘single source of truth’. It underpins our Customer Centric Design Methodology and helps to comprehensively deliver the Westpac, St George, Bank SA and Bank of Melbourne brands consistently with quality across every digital user interface. Most importantly, its tools are accessible and digestible, helping you and your teams deliver consistent, high quality outcomes, and with much less effort.

see the benefits

reap the rewards

Like any good design framework, there are inherent benefits that help your project deliver customer experiences with integrity on time and on budget:

  • CONSISTENCY through digital design clarity and direction
  • EFFICIENCY through a single source, multi-brand, multi-device solution
  • QUALITY through empowering us to deliver on our brand promises

Fundamentally though, collaboration is the key to success and one of the pillars for great work, not just between ourselves but also between CX/UX designers and front end developers.

plan effectively

get it right first time

  • Getting support

    Sometimes you need to bounce ideas off others or just need an extra pair of eyes. We’ve established regular catch-ups and provided resources to support you and your team to deliver great design and a quality outcome for your Westpac Group project. The best way to make contact is to email us.

  • Plan for quality

    There are different levels of engagement with the GEL, even within the same role. Find out those options and processes available to better execute your project.
    More about Planning for quality

work effectively

reduce effort for a better outcome

Our design systems play an important role in achieving quality, consistency and efficiency across all our brands user interfaces.

We’re constantly building and refining these systems to cater for the ever changing digital brand landscape.

These systems also allow us to quickly implement new front end technologies into our projects.

Being able to react efficiently and effectively to change means our digital products and services will always utilise bleeding edge technology. This will enable us to continually design and build high quality products and services for our customers.

It’s important to understand these systems. They’ll help you design and build coherent, consistent user journeys while maintaining strong brand alignment.

  • the GUIs

    As well as being a tool to inform developers, the GUIs work as a coded visual style guide for our designers. They are the single source of truth for the digital brand as well as a representation of the common elements used in digital interfaces. View the GUIs

  • the grid

    In today’s digital world responsive design is simply best practice. We’ve created a responsive grid – along with a library of templates to help you design for multiple screen sizes. The responsive grid is a powerful system. It’s difficult to master but crucial if your design has to be responsive. More about the grid

  • sketch UI kit

    A set of graphic assets for designing responsive, multi-brand applications that align with our front-end development framework. Each element in the UI Kit corresponds exactly to the coded element found in the GUIs. More about the Sketch UI Kit

  • typography

    There’s no disputing the power of typography. It has a huge influence on brand perception and recognition. Good typography not only differentiates a brand but also communicates the brands style, personality and tone of voice. More about typography

  • iconography

    Our global visual language is shared across all the brands. We have a library of carefully crafted user interface icons for use in your designs, along with a detailed explanation of when and how to use them and more importantly when not to use them. More about iconography

  • colour

    When you’re designing a multi-brand project it’s important to understand how the colour system works. This will save you a lot of time further down the track especially if you’re working on a large scale project. More about colour

  • multi brand

    We’re a truly multi-brand organisation. Our systems allow us to create unique customer experiences for each of our brands while sharing our technical knowledge and digital assets. For more specific reference to the brand identity; tone of voice, imagery etc use the brand style guides. More about Multi-brand

talk to us

we’re here to help you get started and stay on track

  • 1 Planning phase

  • 2 Design & build

  • 3 Approval & Delivery