Your role ~ Guide and support the CX project team in delivering high quality customer experiences balancing customer, business and technology requirements, within the agreed project scope and plan.
use the tools
get up and running quickly and efficiently
Download the techniques to engage with our customers and learn as much as you can.
Lean startup tools
Use them to focus on problems, solutions, key metrics and competitive advantages.
Read about how some of your most important requirements are the things you can’t see.
Collaborate for quality
Find out how to plan and establish a collaborative approach to your project.
GUI Dev starter pack
View our front end development environment that aligns with the elements in the GUI.
Create a styleguide to reduce errors, time to refactore and the need to rebuild.
Read about our UI icon library. How to use icons, when to use icons and… when not to use icons.
Sketch UI Kit
Download these design assets to help you create high quality, consistent digital experiences.
Read about the typography system. Why we’ve done it, how it works and why you should use it.
Download these insights to inform your work about your customer’s behaviours, attitudes and needs.
GEL is a systematic design approach with a multi-brand responsive framework, it’s the Group’s ‘single source of truth’. It underpins our Customer Centric Design Methodology and helps to comprehensively deliver the Westpac, St George, Bank SA and Bank of Melbourne brands consistently with quality across every digital user interface. Most importantly, its tools are accessible and digestible, helping you and your teams deliver consistent, high quality outcomes, and with much less effort.
reduce effort for a better outcome
Our design systems play an important role in achieving quality, consistency and efficiency across all our brands user interfaces.
We’re constantly building and refining these systems to cater for the ever changing digital brand landscape.
These systems also allow us to quickly implement new front end technologies into our projects.
Being able to react efficiently and effectively to change means our digital products and services will always utilise bleeding edge technology. This will enable us to continually design and build high quality products and services for our customers.
It’s important to understand these systems. They’ll help you design and build coherent, consistent user journeys while maintaining strong brand alignment.
Customer Experience is one of the most important aspects of contemporary corporate strategy and increasingly necessary for survival. Our customers are the reason that our business exists. Engaging with our customers to learn as much information as you can about them through customer research helps us to evolve our business to meet our customer’s needs and expectations. Download research techniques
deliver with GEL
Being customer-centric is a given. But there is another set of considerations around brand and design integrity that needs to be integrated as well. This list should help you and your project take an approach that achieves the consistency and quality expected from our solutions. More about delivering with GEL
The underlying methodology that we use when creating Customer Centred Design experiences. It outlines the three key phases of design and the activities and techniques that can be used in each phase to help us inform and refine our experience design solutions. Download CCD methodology
Try Lean start-up tools for an entrepreneur-focused business plan for your project. They focus on problems, solutions, key metrics and competitive advantages. More about lean startup
It doesn’t matter if you design the ultimate customer experience, without formal commitment by the project team to deliver a quality outcome, the intended experience will not transpire and the benefits of the GEL will not be delivered. More about non-functional requirements