A plan is our best guess on how to achieve a particular end. We work in a fluid environment that can change on a daily basis. Be prepared to adapt and adjust your plan as the project unfolds.

Digital CX has been directed to achieve brand consistency across the Westpac and St.George Groups. To achieve this, it’s important to adequately plan for the use of the GEL in a Project as it can be used in different ways to achieve a range of benefits.

plan your project

to get the most out of GEL

Digital brand consistency is a minimum requirement but the tools within the GEL can deliver much more. So firstly, investigate the best way to engage with the tools for your project and to gain formal agreement across impacted teams within your project.

To efficiently implement quality designs is critical and greater collaboration across the Project team is required to meet this imperative.

The digital brand delivery checkllist is designed to set up the CX Project Team for optimal design delivery.

influence design integrity

through non-functional requirements

There are a set of non-functional requirements that will help CX achieve the consistency and quality of design required to meet brand expectations.

These requirements should be used to inform CX project resources in their design approach and delivery (artefacts and deliverables).

They should then be used by the CX Lead or Producer to gain formal agreement from the Project to ensure Technology deliver and Test verify compliance.

These should be captured, agreed and documented as part of the Business Requirements Document and Functional Specification Document, which will inform Build and Test.

Over time, these requirements will support Digital to operate sustainably and respond more rapidly, as well as:

  • Comply with the specification provided in the agreed design deliverables to ensure the user experience maintains its integrity and customer centric intent.
  • Comply with browser and operating system guidelines.
  • Meet or exceed the required accessibility compliance (AA) level.
  • Ensure development and design aligns with the GUI framework to better embrace adaptive or responsive approaches.
  • Use a single source of code for development builds to maintain multiple brands and devices.
  • Deliver solutions that are ‘flexible’ enough to future-proof brand updates without extensive reworking or development.

work efficiently

reduce effort for a better outcome

The GEL’s systems play an important role in achieving quality, consistency and efficiency across all our brands user interfaces. We’re constantly building and refining these systems to cater for the ever changing digital brand landscape.

  • deliver with GEL

    Being customer-centric is a given. But there is another set of considerations around brand and design integrity that needs to be integrated as well. This list should help you and your project take an approach that achieves the consistency and quality expected from our solutions. More about delivering with GEL

  • ccd methodology

    The underlying methodology that we use when creating Customer Centred Design experiences. It outlines the three key phases of design and the activities and techniques that can be used in each phase to help us inform and refine our experience design solutions. Download CCD methodology