Gain understanding and insight into the initiative problem or opportunity to ensure a common vision and buy-in before starting to develop solutions.
Explore many solution concepts and refine them through iterative prototyping and customer testing. This evolutionary approach allows you to fail early and cheaply while ensuring there is very low risk of customer rejection.
Bring the solution design to reality. Testing Top and monitoring play a critical part in ensuring the initiative is successful as it transitions to business as usual.
Across our business, everything we do starts with the customer at the centre. It means every single process and every single practice should be built from the customer’s perspective.
discover with insights
understand the problem
Before defining a solution it’s essential to understand the opportunity or problem by collecting insights. Understanding the business case and objectives as well as gathering information about customer needs and behaviour helps to set up the project to deliver measurable outcomes.
The underlying methodology that we use when creating Customer Centred Design experiences. It outlines the three key phases of design and the activities and techniques that can be used in each phase to help us inform and refine our experience design solutions. Download CCD methodology
Personas summarise our user research findings, bringing our customers to life in a simple way to help steer us away from making decisions based on our own experiences and opinions. Download personas
Try Lean start-up tools for an entrepreneur-focused business plan for your project. They focus on problems, solutions, key metrics and competitive advantages. More about lean startup