GEL global experience language

The Global Experience Language is our single source of truth, providing everything you need to deliver our brand promises and create consistent, coherent customer experiences across our entire digital landscape faster, and with less effort.

Design SystemCopyright © 2023 by Westpac Banking Corporation. All rights reserved.

What is GEL?

GEL is our Global Experience Language, the foundation for all digital design at Westpac and so much more.

Design System

Tools & resources