The Global Experience Language is our single source of truth, providing everything you need to deliver our brand promises and create consistent, coherent customer experiences across our entire digital landscape faster, and with less effort.
What is GEL?
GEL is our Global Experience Language, the foundation for all digital design at Westpac and so much more.
Value of a design system
Design systems are helping to shape our digital world so we can deliver quality experiences faster.
Use these principles to create experiences that feel on-brand, are accessible, and serve a purpose.
A library of tried and tested patterns to help you quickly create more consistent digital experiences.
DataViz for everyone
The data visualisation system, how it works and how you can use it to create accessible, multi-brand charts.
Accessible By Design
The Westpac Group is committed to creating products that are perceivable, operable, understandable, and robust for all users. Inclusive design is part of our dna.
Future proof your design to ensure that our customers banking needs are always catered for, any time, any place.
Multi-brand made easy
Create individually branded customer experiences while re-using our technical knowledge, digital assets and business processes.
Speed up your workflow, ensure you're on brand and stay accessible with our multi-brand colour system.
Using fonts online
Using fonts today is fairly straight forward, however there are some requirements that should be considered before jumping in. This article talks about where to get them, how to use them and everything in-between.
Design using cloud based symbols. All the assets you need to create interfaces with the design system.
Code with GEL
Automate your environment, scale your projects and speed up your work flow with our cutting edge code library.
GEL Design approach
Adopt the design system with confidence. We think from big picture to minute detail.