Articles · GEL Design System

The Global Experience Language is our single source of truth, providing everything you need to deliver our brand promises and create consistent, coherent customer experiences across our entire digital landscape faster, and with less effort.

Design System

What is GEL?

GEL is our Global Experience Language, the foundation for all digital design at Westpac and so much more.

Value of a design system

Design systems are helping to shape our digital world so we can deliver quality experiences faster.

Motion principles

Use these principles to create experiences that feel on-brand, are accessible, and serve a purpose.

Patterns

A library of tried and tested patterns to help you quickly create more consistent digital experiences.

DataViz for everyone

The data visualisation system, how it works and how you can use it to create accessible, multi-brand charts.

Accessible By Design

The Westpac Group is committed to creating products that are perceivable, operable, understandable, and robust for all users. Inclusive design is part of our dna.

Typography

Use the multi-brand typography system to echo the personality and voice of our brands.

Think responsive

Future proof your design to ensure that our customers banking needs are always catered for, any time, any place.

Multi-brand made easy

Create individually branded customer experiences while re-using our technical knowledge, digital assets and business processes.

Iconography

Use our global visual language to communicate and engage with customers.

Colour

Speed up your workflow, ensure you're on brand and stay accessible with our multi-brand colour system.

The Grid

Design flexible, robust layouts for any device, screen size and operating system.

Using fonts online

Using fonts today is fairly straight forward, however there are some requirements that should be considered before jumping in. This article talks about where to get them, how to use them and everything in-between.